Magicwe’s rural revitalization program in partnership with Yibin Xuzhou District

Brand Foundation:

Launched the regional public brand "荟三江" targeting female consumers (26-45) through three core value pillars:

Cultural Heritage: Ancient farming traditions

Terroir Advantage: Unique confluence of three rivers

Microclimate Bounty: Optimal growing conditions

Strategic Implementation:

1️⃣ Brand Architecture:

Origin storytelling & VI system design

Product matrix optimization

Geographical Indication (GI) product amplification (Data Lychee, Yinhong Plum)

2️⃣ Standardization Framework:

Agricultural product grading system

Commercialization pathway development

Four-Phase Marketing Engine:

Phase 1: Visual Content Production → Addressing e-commerce asset gaps

Phase 2: Knowledge-Driven Engagement → Category education & awareness

Phase 3: Demand Conversion → Sales channel activation

Phase 4: Integrated Amplification → Cross-platform influence expansion

Impact Objectives:

✓ Farmer income growth through premium branding

✓ Industry upgrade via value-chain integration