Leveraging the Mid-Autumn Festival, JD Wine executed a multi-channel campaign featuring:

1. Celebrity-branded collaterals

2. Viral "Chang'e Buying Wine" video ads

3. Stubborn Moon TVC information flow placements

4. Holiday-themed product catalog graphics

5. Xiaohongshu KOL collaborations across verticals

These initiatives anchored consumer perception around "Shop Mid-Autumn wines at JD Supermarket: Full selection, better prices", driving onsite conversions.

The Xiaohongshu KOL campaign delivered exceptional results through:

1. Precise user traffic redirection via Xiaohongshu's alliance ecosystem

2. Real-time synchronization of user purchase data

3. Data-backed conversion validation

Effectively transforming marketing efforts into measurable business outcomes.