To establish Neijiang as a sub-hub for e-commerce in the Chengdu-Chongqing economic zone, enhance the city’s e-commerce development and live-streaming capabilities, foster new economic drivers, and actively advance the "empowering role" of e-commerce, Neijiang City has organized this event. It aims to incubate and cultivate high-quality local anchors, strengthen online content development for "Sweet City Neijiang," promote a positive, wholesome, and uplifting digital culture, showcase Neijiang’s culinary delights and scenic attractions, and elevate the city’s external image by leveraging new technologies, applications, and business models.