Leveraging 11.11 promotional momentum, JD Supermarket partnered with two cultural icons—Xinhua News Agency and the blockbuster game "Black Myth: Wukong"—to execute the #NingxiaWine:AnEpicDestiny campaign. This powerhouse collaboration:

1.Achieved category-breaking impact for Ningxia wine

2.Created an immersive onsite experience mirroring the game’s aesthetic

3.Featured hero banners highlighting the triple-IP alliance

4.Activated cross-platform synergy to surpass sales targets

The campaign played a pivotal role in driving both brand visibility and commercial objectives.