As a responsible enterprise in the new economy industry, MagicWe has always integrated social responsibility into its development genes, driven by the dual engines of "Red Pioneer + Warm hearted Project", and built a multi-level public welfare participation system. In the past decade, MagicWe has initiated or participated in more than 20 various public welfare and charity activities.

MagicWe adopts an innovative model of "empowering business with public welfare, and business feeding back public welfare" to systematically promote education assistance in high-altitude, underdeveloped, and ethnic minority areas, focusing on the growth needs of left behind children and ethnic minority children, and developing projects to improve the living conditions of volunteer teachers.

In April 2024, we give full play to the social influence of content marketing agencies, link an Internet platform with logistics supply chain enterprises, and six leading brands in the milk powder industry, launch the public welfare project themed "Love for the Warm Companion in Mountainous Areas" in response to the nutritional improvement needs of children in remote mountainous areas of Yunnan, and build a two-way assistance system of "material donation + health care".