MagicWe Technologies
Focusing on content innovation and digital marketing for consumer decisions
about
 

Founded in 2014, MagicWe specializes in content innovation and digital marketing within the consumer decision-making journey. As a leading full-service provider of integrated marketing, digital content, and technology solutions in China, the company delivers end-to-end services that drive brand growth and engagement. MagicWe offers comprehensive content marketing solutions across four core domains: integrated marketing services, video production, visual design, and e-commerce operations. By delivering seamless "strategy-creation-deployment-conversion" solutions, it serves leading e-commerce platforms and diverse industries such as FMCG, consumer electronics, home appliances, and outdoor products.

Certified as a National High-Tech Enterprise and a provincial-level "Specialized, Refined, and Innovative" SME, MagicWe has been consistently recognized as a "Gazelle Enterprise" in the High-Tech Zone and an "AAA-rated Taxpayer" from 2021 to 2023. Through customized brand strategies and dedicated content hub solutions, the company has empowered over 500 brands and e-commerce platforms to achieve successful digital marketing transformation. With operational hubs in Chengdu, Beijing, Hangzhou, and Hong Kong, the company has built a nationwide digital service network to support clients across the region.

MagicWe Technologies
honors
 

As a firm practitioner of the national innovation-driven development strategy, it has gained authoritative recognition from the government with its digital technology strength and sustainable development concept.

AAA tax-paying enterprise
AAA tax-paying enterprise
New economy 'gazelle' enterprise
New economy 'gazelle' enterprise
Specialized, distinctive & innovative SME
Specialized, distinctive & innovative SME
National High-tech Enterprise Certificate
National High-tech Enterprise Certificate
Top content marketing agency
Top content marketing agency
Tiger Roar Award for Integrated Marketing
Tiger Roar Award for Integrated Marketing
TopDigital innovative marketing award
TopDigital innovative marketing award
JD's valuable MCN of the year
JD's valuable MCN of the year
Golden Wutong Award for E-commerce Marketing
Golden Wutong Award for E-commerce Marketing
JCD Golden award for global innovation
JCD Golden award for global innovation
JD's annual most powerful partner
JD's annual most powerful partner
JCD silver award on social commerce
JCD silver award on social commerce
JD award on household products
JD award on household products
Tmall best marketing case award
Tmall best marketing case award
Golden Wutong No.1 case award
Golden Wutong No.1 case award
ECI marketing innovation award
ECI marketing innovation award
team
 
Our professional team provides customers with strategic-level digital marketing solutions.
Travis Liu
Over 20 years in telecom and internet, he held senior roles at several EU/NA hi-tech firms, doctorate in Management and master degree in E.E., serves as an advisor of government think-tank and several international institutes.
Travis Liu
CEO
Novem Cai
Senior Content Marketing Strategist: 8 years leading 500+ large e-commerce campaigns for top brands, with proven expertise in content operations, digital distribution and consumer decision insights.
Novem Cai
VP
Luna Zhao
10 years of in-depth PR, HR and administrative management experience have forged exceptional crisis early-warning, rapid response and end-to-end risk control capabilities.
Luna Zhao
Director of Public Affairs
CM Zhang
Seven years' integrated project management expertise, serving 30+ Fortune 500 consumer companies. Executed 300+ award-winning campaigns in creative communications and performance marketing.
CM Zhang
Director of Project Support Center
Xiaohang Du
Senior content marketing specialists serving clients from home appliances & FMCC industries. 30+ notable campaigns include brand's event on the 2024 Paris Olympics and JD Factory Visit series live-streaming events.
Xiaohang Du
Content Business Director
Jack Shi
Eight-year execution leader for Alibaba and JD.com projects. Expert in large-scale corporate event logistics and PGC livestream production. Industry-recognized and client-acclaimed.
Jack Shi
Content Business Director
Hana Huang
10+ years delivering differentiated content solutions for global brands, e-commerce & NGOs. From traditional to emerging media, creating enduring content & shining brands that withstand time's test.
Hana Huang
Content Strategy Director
Tyrese Wen
Decade-long e-commerce operator achieving 100M+ single-store annual sales. Expert across major Chinese platforms (Tmall, JD, Pinduoduo) and full operational workflows.
Tyrese Wen
E-commerce Operations Manager
Carrie Yang
7-year content domain expert transitioning from Alibaba's Taobao ecosystem to JD.com's creator economy. Champions a content-first philosophy, developing video and design assets for multiple key accounts.
Carrie Yang
Video Business Manager
Ziliang Guo
9-year design veteran versatile across packaging, e-commerce, brand identity, and physical installation design. Trusted by industry leaders including JD.com, Tmall, Starbucks, and Fotile.
Ziliang Guo
Visual Creative Manager
Jessie  Zhang
Operations specialist with 10 years' expertise in Tmall/Taobao/JD.com live commerce. Managed key clients (Nestlé, Bose) and celebrity/CEO broadcasts.
Jessie Zhang
Head of Content Production Center
milestone
 
Looking back, we recount the transformation and leap over the past decade or so. Looking forward, we will continue to explore and delve deeply for more than a thousand days and nights.
Slippable
2025
Strengthen intl' service capabilities
Help brands, platforms and international organizations in implementing several significant projects in Asia, Europe, including online and offline events and content marketing projects.
2024
Celebrating 10 Years
In last decade, we've served over 500 brand customers, generated a total GMV of Rmb 40 billion, and created 600,000 content particles.
2023
Beijing Branch Launch
Diversifying content marketing offerings while fostering closer client brand partnerships.
2020
All-domain marketing solution
Help platforms and brands operate content IPs, and launch 3 business lines: content, overseas, and government (incl. rural revitalization)
2019
Hangzhou Branch Launch
Base in the core e-commerce area of Hangzhou, establish e-commerce operation business line. Launch overseas content marketing business.
2017
Content marketing agency
serve for brands and platforms
Possess integrated marketing capabilities covering e-commerce platforms, social media, video dissemination, and offline events.
2015
Top 3 E-commerce Media Influencers in China
Partner with Taobao and JD.com; build professional buyer editors and e-commerce influencer matrix.
2014
Company established -
Personalized e-commerce application
Developed one of the top 20 creative e-commerce applications globally, won multiple technology and business innovation awards
culture
 
The cultural practice path from concept to action.
COMMUNICATION
Clear oral and written expression; The application of listening and persuasion skills; A sincere and democratic working atmosphere, as well as tolerance for dissent.
COMMUNICATION
TENACITY
Fear no difficulties and embrace changes; Adhere to the long-term goals jointly set; Be able to balance what the team wants to do with what is needed at the current stage.
TENACITY
CURIOSITY
Keep curious about new things and be discernment of their roots. Understand customers and treat suppliers well; Distinguish the priorities of tasks and pay attention to details.
CURIOSITY
SELFLESSNESS
Altruism, empathy and the spirit of sharing; Break away from the mindset of a small circle and do not encourage internal competition. Attach great importance to public welfare and take the initiative to assume social responsibilities.
SELFLESSNESS
join us
 
Welcome to join this interesting family.
We provide ample development opportunities for outstanding talents who align with the values of communication, perseverance, curiosity, and selflessness.
We strict follow the instructions of International Labour Organization: Employers’ guide on promoting equal opportunity and treatment and preventing discrimination at work.