SEA: Indonesia and Thailand
There are 11 countries in Southeast Asia with a population of 650 million by 2018. Excluding Singapore, Brunei and Malaysia with the highest GDP per capita, Indonesia and Thailand account for 69.2% of the rest 9 SEA economic entity.
The total economic volume of Indonesia and Thailand is approximately equal to the sum of Zhejiang, Sichuan and Henan province in China . The per capita GDP of Jakarta and Bangkok are relatively higher, close to Hangzhou, Zhejiang province.
UK and EU markets
Thirty EU countries have 513 million people, and the economic development levels are uneven, countries such as the United Kingdom, Germany, France, Switzerland, Austria, and the Nordic countries have higher GDP per capita.
As mobile & e-commerce penetration has made good progress, some Chinese brands are entering these countries. In this fragmented market, only 10 cities have a population of more than 2 million (including Moscow and St. Petersburg), however, its logistics and infrastructure are well developed.
Key country: Indonesia
Responsible for Southeast Asia operations in Indonesia, Thailand, Singapore, Malaysia, as well as local team management and public relations.
In charge of content agency, live and short video business, talent management and localized transaction processing.
Responsible for recruiting celebrities, agency management, marketing project operations and logistical support for top influencers.